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The Pocket-sized Camcorder that Could Outgrow the Competition
The camcorder landscape is still changing thanks to one company: Pure Digital Technologies. We 
Today they released the Flip Video Mino, and are already getting positive press from the New York Times, CNET and more. While the name leaves something to be desired (we know Pure Digital was trying to get us to think “mini,” but it just ends up looking like a marketing typo), it’s forty percent smaller than the Flip Ultra and still manages to do all the things its larger cousin does. With 60 minutes of video, fast startup and easy integration with a computer, the Flip Video Mino promises to be the favorite of the YouTube generation.
One of the things we’re most excited about is the battery. The Flip Video Mino doesn’t use alkaline batteries, opting for a built-in, rechargeable lithium ion battery instead. You get four hours of recording time per charge, and no battery swapping (sorry Mr. Energizer Bunny but this is the 21st century).
The Flip Video Mino will be a little more expensive, $179, and available at most major retailers, like Amazon, Wal-Mart, Best Buy and so forth. Pure Digital will also start a new service where you can make your own DVDs. Upload an hour’s worth of video and Pure Digital will make a DVD out of it for $20 and send it to your friends and family. This doesn’t make much sense because you can do that cheaper with the DVD burner you have in your computer, but never underestimate the selling power of convenience. We’ll have to wait and see how popular this service becomes.
The point is that Pure Digital seems to be boiling down the concept of the camcorder to the essentials, making it easier and cheaper to capture some simple home video. Some consumers complain that the Flip Video Mino and Flip Ultra don’t have all the bells and whistles that other camcorders sport, but it has what you need for everyday home videos and web clips without the hefty price tag. Who needs 34x optical zoom for their video blog anyway? Your pores aren’t that small.
Today they released the Flip Video Mino, and are already getting positive press from the New York Times, CNET and more. While the name leaves something to be desired (we know Pure Digital was trying to get us to think “mini,” but it just ends up looking like a marketing typo), it’s forty percent smaller than the Flip Ultra and still manages to do all the things its larger cousin does. With 60 minutes of video, fast startup and easy integration with a computer, the Flip Video Mino promises to be the favorite of the YouTube generation.One of the things we’re most excited about is the battery. The Flip Video Mino doesn’t use alkaline batteries, opting for a built-in, rechargeable lithium ion battery instead. You get four hours of recording time per charge, and no battery swapping (sorry Mr. Energizer Bunny but this is the 21st century).
The Flip Video Mino will be a little more expensive, $179, and available at most major retailers, like Amazon, Wal-Mart, Best Buy and so forth. Pure Digital will also start a new service where you can make your own DVDs. Upload an hour’s worth of video and Pure Digital will make a DVD out of it for $20 and send it to your friends and family. This doesn’t make much sense because you can do that cheaper with the DVD burner you have in your computer, but never underestimate the selling power of convenience. We’ll have to wait and see how popular this service becomes.
The point is that Pure Digital seems to be boiling down the concept of the camcorder to the essentials, making it easier and cheaper to capture some simple home video. Some consumers complain that the Flip Video Mino and Flip Ultra don’t have all the bells and whistles that other camcorders sport, but it has what you need for everyday home videos and web clips without the hefty price tag. Who needs 34x optical zoom for their video blog anyway? Your pores aren’t that small.
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